Privacy Policy

Personal Information

Electronic Thinking collects personally identifying information from our users during online registration and online purchasing. This information includes e-mail addresses for registration to receive our free reports and other bonuses. This information also includes names, postal addresses, and credit card information when purchasing our products. All of this information is provided to us by you when you submit a form. We value the trust you place with us when you visit our site, create an account, place an order, and provide information such as your name, email address, and postal address. We do not share, transfer, or sell this information with anyone or any other company for their use. We do rely on other companies such as for shipping or billing where your information may be kept securely and used only for the purpose that you provided it to us.


You will notice that the entire site is secured with SSL. From the moment you visit Electronic Thinking and either login or just browse as a visitor to the time when you enter personal and financial information, your communication is protected and cannot be stolen as you send the information. Our certificate is signed by GeoTrust and we protect our private key so nobody else will be able to impersonate us. This causes some problems for us but we think the extra work is worth it for you. Many sites on the Internet actually store their private key on their server in plain text. Sure it is protected by the server security but if there is one thing above all else that we at Electronic Thinking believe in, it is defense in depth. Would you leave your house unlocked just because you locked the gate? Neither would we and that is the essence of defense in depth. We store our private key in an encrypted form that not even our server knows how to open. This means that every time we need to restart our web server, a trusted employee must manually enter the code to open our private key. If you ever find our site unavailable, it may be waiting for one of our employees to enter the correct code. We will gladly trade our server availability for your extra protection.

Financial Information

While we do accept credit card information on our site for product purchases, that information is processed immediately and only the last 4 digits of the credit card number are stored. If you call us to place an order and provide financial information over the phone, we also never store any information other than the last 4 digits. And if you mail or FAX an order to us, we promptly shred all traces of your financial information. Our memberships are processed differently and your complete credit card number is stored by a trusted vendor because we need to process monthly payments. We take this aspect of your financial information just as serious as the security of our website. We recognize that it does no good to protect your information if it ends up in a readable format in the trash or available for thieves to obtain in a break-in. This is all part of our policy to protect your information and identity with as many layers as possible.

Statistical Information

We do collect statistical information about your visit to our site that is merged together with all other visitors and is only used to help us improve the website.


Like many other commercial sites and banks, we use cookies to remember your preferences. A cookie is a small data text file, which can be stored on your computer if your web browser permits it. Cookies can be retrieved on a later visit to identify you to us. Cookies were designed to help a website recognize a user as a previous visitor and save and remember any preferences that may have been set while the user was browsing the site previously.


This policy may be updated at any time at the discretion of Electronic Thinking. If we should update this policy, we will post the updates to this page on our website. This page was last updated on 18-Oct-2009.